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With the help of former English spinner, Jeremy Snape and his sports management research company - Sporting Edge. Through a sensational body of analysis Snape and his cohorts have deduced that the South Africans have been successful in 2008 due to their "watertight shot selection" and focussing on that totally sexy of cricket basics "occupying the crease for session after session". Did the Aussies build their 16 match winning streaks on loose shots? WTF!!
In another case of psychology gone mad, Snape propels Morne Morkel's performances to new heights by telling him that:
"...he is the managing director of Morne Morkel Ltd, and that everything he does, whether it be training, nutrition, or mental preparation, will affect his share price."
The global financial crisis would quite obviously have been avoided if Snape had been able to provide such a succinct explanation on the workings of the share market.
What should Matthew Hayden Ltd to to overcome its current predicament I wonder? Simply scoring more runs would be far too simple, no?
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